|
|
|
With over 600 employees across the world (20 countries), Business & Decision's CRM segment can currently claim: - Over 350 customers
- Approximately 800 projects
- Successful experiences in all fields of Customer Relationship
- True recognition from the market and analysts
- A constantly increasing turnover
|
Business & Decision's CRM Consultancy
“Capitalizing on CRM’s promises to improve your business”
Customer Relationship Management: Building customer knowledge, value and loyaltyBusiness & Decision draws on its dual expertise on tools and business in the CRM field in order to help enterprises manage Customer data (Analytical CRM) and standardize the processes that use this data (Operational CRM). Taking full advantage of this expertise, Business & Decision helps its customers place CRM at the heart of their information system, all the whilst making the most of the latest breakthroughs, so that it can become an essential part of value creation: - Customer loyalty enhancement
- Customer value increase
- Segmentation and scoring,
- Multi-channel marketing campaigns management
- 360-degree customer view
- Sales force automation
- Order management
- Demands forecast
- Contact center…
CRM Challenges Business 
| - Unified customer view on all channels: prospects, customers and partners
- Development of the customers portfolio value (products held, up-selling and cross-selling…)
- End-to-end sales processes management (operations, quotations, order placement, contractualisation)
- Improved communication and sales efficiency thanks to better targeted multi-channel marketing
- Optimization of customer winover and management on a daily basis, and of customer retention
- Overall improved service quality
| Organizationel 
| - Processes rationalization and fewer poor added value and time-consuming tasks
- Supporting documents dematerialization
- Reduced operational costs
- Upstream identification of solution deployments’ organizational impacts
| Human 
| - Ensure user adherence to project and chosen solution
- Share the stakes and associated goals and determine project success indicators
- Prepare benignant communication as early as possible
- Increase teams' productivity using the most appropriate solutions
| Technical 
| - Ensure the integration of the CRM application into the Information System
- Be watchful of performances
- Ensure solution’s durability
- Keep a high level of availability
- Facilitate technical administration and utilization
|
|
All rights reserved 