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With over 600 employees across the world (19 countries), Business & Decision's CRM consulting team can currently claim: - Over 350 customers
- Approximately 800 projects
- Successful experiences in all fields of Customer Relationship
- True recognition from the market and analysts
- A constantly increasing turnover
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Business & Decision's CRM Consultancy
“Capitalizing on CRM’s promises to improve your business”
Customer Relationship Management: Building customer knowledge, value and loyaltyBusiness & Decision draws on its dual expertise on tools and business in the CRM field in order to help enterprises manage Customer data (Analytical CRM) and standardize the processes that use this data (Operational CRM).
CRM Challenges Business 
| - Unified customer view on all channels: prospects, customers and partners
- Development of the customers portfolio value (products held, up-selling and cross-selling...)
- End-to-end sales processes management (operations, quotations, order placement, contractualisation)
- Improved communication and sales efficiency thanks to better targeted multi-channel marketing
- Optimization of customer winover and management on a daily basis, and of customer retention
- Overall improved service quality
| | Organizationel 
| - Processes rationalization and fewer poor added value and time-consuming tasks
- Supporting documents dematerialization
- Reduced operational costs
- Upstream identification of solution deployments' organizational impacts
| | Human 
| | | Technical 
| - Ensure the integration of the CRM application into the
- Information System
- Be watchful of performances
- Ensure solution's durability
- Keep a high level of availability
- Facilitate technical administration and utilization
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