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B&D Offering- Loyalty Development
- Marketing Resource Mgt
- Campaign Management
- Event Marketing
- Real Time Marketing
- Digital Marketing
- Customer Experience Mgt
- ...
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Enterprise Marketing
“Our mission: To use our marketing information systems know-how to boost your relationship marketing: to bring to you the market's latest innovations, and help you improve your sales efficiency."
Nowadays, the Marketing Information System plays a key role in sales efficiency.
Marketing covers a large number of fields that must be coherently dealt with as well as meet the following objectives:
• Institutional image and communication creation
• Customer attraction and retention
• Promotion of new offerings and products
• Customer relationship building through relational marketing
• Optimum utilization of each channel's levers and business recovery management
• Sales activity support
• Processes management (campaigns, catalogs building, newsletter, ....)
Market Trends
By 2012, financial profitability will be a prerequisite to commit 60% of the marketing budget, as compared to less than 20% in 2007
The Business & Decision Offering | Loyalty Development | | Marketing Resource Management | | Campaign Management | | Event and Real Time Marketing | | Digital Marketing/Customer Experience Management |
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